Mika Häkkinen
The legendary "Flying Finn" — one of Formula 1's most celebrated champions and Michael Schumacher's greatest rival — joins Only Legends Drive as official ambassador. Häkkinen brings unparalleled motorsport credibility and global star power to the rally, connecting the world of elite racing with luxury lifestyle.
His presence elevates the event from a supercar rally to a world-class motorsport occasion, attracting media, sponsors, and drivers who recognise the significance of his endorsement.
Building the Legend
From boardroom to broadcast studio — the partnerships, signings, and conversations shaping Only Legends Drive.
The Powerhouse Alliance
Four world-class organisations, each bringing irreplaceable expertise to create something unprecedented.
The official motorsports authority of the UAE and the FIA-affiliated governing body sanctioning Only Legends Drive. EMSO provides race legitimacy, safety oversight, and regulatory compliance — ensuring every stage meets international motorsport standards. Their backing makes this one of the most credible rally events in the Middle East.
Founded by Supercar Blondie — the world's most-followed automotive content creator — SB Media Group delivers unmatched digital reach. With a combined audience exceeding 500 million followers across platforms, they amplify Only Legends Drive to a global audience through daily social content, real-time coverage, and multi-platform distribution.
The cinematic vision behind the rally. Impossible Dream captures every moment in 8K cinema-grade production — from drone aerials and in-car POV to red carpet galas. Their output includes a 90-minute documentary feature, a 12-episode digital series, and 360° VR content that transforms participants into protagonists of their own film.
Purpose drives the legend. 10% of net profits are pledged to Make-A-Wish UAE, with an inaugural goal of raising $1,000,000 for children with critical illnesses across the Emirates. Every driver, every kilometre, and every moment of this rally contributes to wishes that change lives forever.
Legends Don't Just Race.
They Give Back.
Only Legends Drive exists at the intersection of luxury and purpose. The rally's partnership with Make-A-Wish UAE ensures that the thrill of the event directly translates into life-changing wishes for children across the Emirates.
Every participant becomes a force for good. Every kilometre driven carries meaning beyond the road. This is what separates a rally from a legacy.
The road doesn't remember who drove fast. It remembers who drove legendary.
Interested in sponsorship, partnership, or becoming part of the Only Legends Drive story?